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Google Adwords Conversion Tracking

  • 14/11/2014

eSeller Cloud supports Google Adwords conversion tracking, which enables you to analyze the conversion rate in the webshop and thereby gain knowledge about which ads, keywords or campaigns are bringing value to your business. The conversion value can either be a static value or a dynamic value - for instance the order total amount.

Setting up conversion tracking

In order for conversion tracking to work, you must place a conversion tracking code in the content design of your order confirmation page (the page that is displayed when a customer has completen an order in the shop.) To do so, go to Design > Overall design > Content designer, select "Basket and checkout" from the drop-down and select the appropriate content design.

Go to the "Definition" tab and paste the conversion tracking code - below you see an example of one of such. Note that the snippet below should not be implemented in your shop - it is just an example. You must gain your own code through your Google Adwords account.
Read more about setting up conversion tracking in Google Adwords here.

<script type="text/javascript">
    /* <![CDATA[ */
    var google_conversion_id = 123456789;
    var google_conversion_language = "en";
    var google_conversion_format = "2";
    var google_conversion_color = "ffffff";
    var google_conversion_label = "hXsGCK-1wFYQ3Z7lzAM";
    /*]]> */
    var google_conversion_value = <eSeller:Select Value-Of="Data_Order:OrderlinesTotalprice" />;
    /* <![CDATA[ */
    var google_conversion_currency = "DKK";
    var google_remarketing_only = false;
    /* ]]> */
<script type="text/javascript" src="//">
    <div style="display:inline;">
        <img height="1" width="1" style="border-style:none;" alt=""   src="//

Note that if you wish to tack conversion specific values, you can for instance set the value of the conversion to the total value of the order. As you can see in the example above, you can use the eSeller:Select tag to paste the order total in the format 0000,00 (e.g. 1186,75) as the conversion value.

Please note that the CDATA section must be broken up for the declaration of the variable google_conversion_value. This is necessary as the eSeller:Select tag will not be parsed if it exists within a CDATA section.